What is the Best Way to Design a Survey?

December 5, 2022

People holding stars in font of a cellphone and how to create a survey

Tab Services Company knows that if you want useful feedback from your target audience, it’s important to design a survey that gets results. In this blog post, we’ll discuss survey design best practices, including how to define the purpose of your survey, create questions that get results, and distribute and analyze your survey results. 

Defining Your Survey

With survey design, it is important to think about:

  • Who is your target audience?
  • What information do you hope to gain from your target audience? 
  • What format would be best for collecting the information you need?

It is important to keep these three things in mind so, you will be able to create a survey that will get the results you are looking for.

Creating Survey Questions That Get Results

You can include a wide range of question types in surveys, but not all of them will be equally successful in helping you acquire the desired results. Some common question types that are often used in surveys include:

  • Multiple choice: These questions offer respondents a limited number of options to choose from and can be used to gather both quantitative and qualitative data.
  • Likert scale: These questions ask respondents to rate their level of agreement or disagreement with a statement on a scale from one to five (or sometimes one to seven). Likert scale questions are commonly used to measure satisfaction levels, attitudes, and perceptions.
  • Open-ended: These questions do not have pre-defined answers and allow respondents to answer in their own words. 

Getting Your Survey Design into the Hands of Your Target Audience

There are several ways to distribute your survey. You can use online tools, or you can distribute paper surveys if you prefer. You can also use a combination of both methods. 

Incentivizing people to take your survey is a great way to increase response rates. You can offer prizes for completing the survey or enter people into a draw for taking the survey. Another way to incentivize people to take your survey is to offer them a discount on a product or service. 

Analyzing Your Survey Results

One of the most important steps in conducting a survey is analyzing the results. Some common methods include:

  • Descriptive statistics: This involves using basic statistical techniques to describe the data that was collected
  • Frequency analysis: This involves looking at how often certain responses were given.
  • Comparative analysis: This involves comparing the results of different groups or subgroups.
  • Regression analysis: This involves using statistical techniques to identify relationships between different variables.

What are Some Common Mistakes People Make When Analyzing Survey Results?

  1. One of the most common mistakes people make when analyzing survey results is not taking into account response bias. Response bias is when people tend to answer questions in a way that is not accurate or representative of their true views. 
  2. Another common mistake is failing to properly weigh the data. Weighting is when you adjust the value of each response based on factors like demographics or importance.
  3. Another common mistake is failing to use statistical significance tests. Statistical significance tests help you determine whether your results are due to chance or if they are statistically significant.

How Tab Services Company Can Help You

If you are looking for help in analyzing your survey results, Tab Services Company can help you. They can weigh your data, conduct statistical significance tests, and more. They also offer a wide range of reporting and visualization options to help you make sense of your data. 


Why spend time on company tasks that someone else could complete more quickly, effectively, and affordably? The reputable business process outsourcing firm Tab Service Company helps businesses around the country by increasing productivity and lowering costs.

Contact Tab Services Company today to learn more about how they can help you get the most out of your survey results.