Want to take an online business offline? Try mailings

June 26, 2013

So much of advertising these days is based around digital options. Between emails, social media and online advertising, it's easy for businesses to believe that these options are enough to bring in more customers or solidify current ones. However, there are still many traditional methods that can stand out when so many clients are accustomed to a digital tactic, such as direct mailings and offline ad space. 

An article for Business 2 Community explained the often forgotten power of direct mailings. The article cited a survey by Deliver Magazine, which found that significantly more mailing recipients valued this as a form of advertisement than what participants expected. Compared to an overflowing email inbox, having a bright and unique form of advertising can often attract more customers than traditional ways. Additionally, mailings can often be tied to a website or social media campaign, so customers are able to redeem an offer or find more information quickly.

Other techniques that should be considered is offline advertising, and it can often be done affordably. 

"If you're keeping it free, try asking local businesses if you can post or leave business cards and fliers in exchange for ad space on your site," the article wrote. "You can also leave business cards at a coffee shop or on a community bulletin board. You can market your business subjectively with these tips, so grab that horn and toot away."

In order to accomplish these, however, companies must send out mailings and other advertisements efficiently. By working with a mailing and lettershop service, businesses can create an effective and affordable mailing to reach more customers. 

Tab Service Company is a Chicago based company with over 53 years of experience as a data processing service provider.  We provide business with outsourcing solutions for document scanning services, data entry services and mailing/lettershop services.  As a SOC2-approved organization, we apply industry-best practices to our approach with clients.