Going paperless signals to customers that a business is cutting edge
As the housing market begins to recover after the bust five years ago, many businesses are finding themselves with more customers and work. One industry in particular that may be scrambling is the real estate business, especially with so many changes in past years. As a result, the National Association of Realtors helped create DocuSign, an electronic signature software to encourage realtors to go paperless.
The software, which can be used by anyone, realtors or otherwise, allows an uploaded document to be signed on a touch-screen device, such as a tablet or smartphone. Signatures can also be stored and used on devices that do not have a touchscreen.
The new technology means for any business that needs document signatures, parties do not need to physically meet in order to exchange documents, and a document can be signed from any location. In an industry when many buyers are competing for one house, communication is vital.
As the founder of DocuSign explains to Inman News, a real estate and technology publication, "Making [customers] run around and find a fax machine or wait to meet to sign is just not the way they want to spend their time."
In addition to making a realtor more accessible, having the latest technology and using electronic documents often signals to home buyers that a realtor is tech-savvy and up-to-date – an important feature when prices and news is constantly changing. For any business, whether in the real estate market or not, using document scanning services can help reach customers in more convenient and accessible ways.